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TikTok’s hashtag #scalpcare fueled R&D process, makers say.
March 22, 2024
By: Lianna Albrizio
Associate Editor
Eco haircare brand Rhyme & Reason is coming up roses with a scalp serum powered by trendy hair care ingredient rosemary oil. Thanks to red-hot hashtag #scalpcare on TikTok fueling its growth, Rhyme & Reason's high-performance formulations now contain rosemary scalp serum. Coupled with TikTok’s display of the trend, a recent survey provided by the brand determined that 75% of US consumers felt a healthy scalp is as important as healthy hair. This proved to be an...
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